What qualifies a product to be labeled “Made in USA”?

To make an unqualified “Made in America” claim, a product must be “all or virtually all” made in the United States. This means final assembly occurs in the U.S., and nearly all materials, parts, and processing are of domestic origin. If significant imported content is involved, companies should use a qualified claim (e.g., “Assembled in the USA with imported parts”).

Why are “Made in America” claims facing increased enforcement?

Enforcement is increasing due to a 2026 executive order directing the FTC to prioritize action against deceptive U.S.-origin claims. Combined with existing rules that allow civil penalties, companies making unsupported claims face greater scrutiny, financial penalties, and reputational risk.

How can companies ensure their U.S.-origin claims are compliant?

Companies should treat country of origin claims as a compliance process by collecting and validating supply chain data, documenting sourcing and manufacturing details, and aligning marketing language with evidence. Claims should be reviewed across all channels — including labels, websites, and marketplaces — to ensure consistency and accuracy.

United States-Mexico-Canada Agreement Solutions

Assent helps you manage data collection for the United States-Mexico-Canada Agreement (USMCA) to take advantage of tariff-free trade between signatory countries.

Book a Demo Pricing

Jump to a section

Overview
Our Customers
Challenge
Guide
Capabilities
Why Assent
Resources
Get Started

Assent’s USMCA Solution Is the Answer

Our solution is built specifically for the world’s most complex manufacturing supply chains, and simplifies data management associated with free trade agreements such as the USMCA.

Streamline Trade

Ensure the movement of your products across North America, because you can’t grow where you can’t go.

Realize Cost Savings

Gain access to better tariff rates upon import, save money through strategic parts sourcing and shipping, and retain customers and investors through compliance.

Improve Supplier Engagement

Educate suppliers on how to become USMCA-compliant, identify suppliers that may need more support, and prioritize them for deeper training.

Secure Supply Chain Continuity

Protect against supply chain disruptions caused by unforeseen circumstances such as natural disasters or political upheaval.

Assent’s USMCA Solution Capabilities

Advanced Data Management

With Assent, see deeper into your supply chain, including parts of parts, to empower deeper data-driven decision-making.

Detailed Reporting

Assent’s dashboards and reports help you visualize risks and opportunities in your supply chain so you can be more proactive and grow better.

Industry Solutions for Complex Manufacturing

Discover how our automated supply chain sustainability management solutions help complex manufacturers see deeper, be smarter, and grow better.

Electronic Industry Solution

Find solutions to deep-map your electronics supply chain. Learn more about Assent’s platform and how we support your business growth goals.

See Electronics Industry Solution

Industrial Equipment Solution

Assent helps industrial equipment manufacturers grow better by allowing you to see deep into your supply chain.

See Industrial Equipment Solution

Complete Medical Supply Chain Solution

View Assent’s medical device supply chain solution.

See Medical Devices Solution

Several rows of heart monitoring medical devices

Aerospace & Defense Solution

See more of Assent’s solution for the aerospace and defense industry.

See Aerospace and Defense Solution

Book a Live Demo

See Deeper, Be Smarter, Grow Better

See why our supply chain sustainability platform is the number one choice for the world’s most sustainable complex manufacturers looking to simplify USMCA compliance.

First Name*

Last Name*

Business Email*

Company*

Phone

Job Title*

Comments

United States-Mexico-Canada Agreement Solutions