Today, Assent announced its expansion into the European Union (EU) and Asia, with new office locations in Amsterdam, Netherlands, and Penang, Malaysia.

An on-the-ground presence in these strategic locations will strengthen Assent’s ability to meet the unique needs of clients and their supply chains.

As the regulatory landscape evolves and supply chains become more complex, the need for transparency is on the rise. Assent empowers companies to achieve this through its cloud-based, AI-enhanced supply chain data management platform.

“With constant change in the regulatory space and the growing importance of data management across the supply chain, it’s a priority for Assent and our clients that we enhance our presence in these key markets,” said Andrew Waitman, Assent’s CEO. “Establishing new offices in these two regions places us in the middle of the dynamic regulatory discussions happening in Europe, while simultaneously increasing our support to the countless suppliers in our global network.”

Assent isn’t just expanding overseas — we’re growing at HQ, too. Read about our $100 million USD Series C Funding Round!

Growing Market Demand in the EU

Assent’s new Amsterdam office will enable the company to participate in influential industry and regulatory discussions happening across the EU. Although Assent has long held a position within Europe, the company needed to expand its presence due to growing customer demand in the region.

In celebration of this milestone, members of Assent’s executive team will accompany Ottawa mayor Jim Watson and a delegation of local businesses on a five-day mission to strengthen business and tourism relations between Ottawa and the Netherlands. The trip includes an official ribbon-cutting ceremony at the new office.

“Assent is a great success story to come out of Ottawa’s world-class technology sector, and watching their rapid growth over the last few years has been astonishing,’’ said Mayor Jim Watson. “This new hub in Amsterdam will strengthen the long-standing bond between Ottawa and the Netherlands, and it establishes Assent as a true force in the modernization of global supply chains.”

Assent is pleased to also announce Patrick Klaver as Managing Director of the company’s European operations. Patrick has more than 20 years of experience with global organizations within the European tech sector, and previously served as Managing Director at SAP Concur.

Presence in Asia Means Robust Supplier Support

The Penang location reinforces Assent’s commitment to supporting and engaging clients and suppliers in the region. The company will enhance its multilingual support in order to increase engagement, and enable clients to improve communication between companies and their suppliers.

Assent provides companies with the most robust supply chain data management solution available, helping them maintain favourable business conditions for their products and brand. To learn more, contact us today.

Kristopher Bras
Senior Content Writer

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