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Intensifying Enforcement
High Risk of Litigation
Expanding Chemical List
Resource Constraints
Proposition 65 enforcement collected $102 million in penalties and settlements in 2024 alone.1
1 State of California Department of Justice. Annual Reports of Settlements from Rob Bonta, Attorney General. https://oag.ca.gov/prop65/annual-settlement-reports
Does your company manufacture, import or sell products in the State of California? If so, you may have labeling requirements under Proposition 65.
Download the GuideNovember 4, 1986
California Proposition 65 approved by voters
January 1, 1987
Law takes effect
February 27, 1987
First chemical list published
1988-1999
Early Implementation & Enforcement: Courts & regulators define real-world warning practices — Unclear warnings trigger legal action
May 7, 2013
Governor Brown’s Reform Proposal: Aims to curb frivolous lawsuits and improve warning clarity
Protect against
costly mistakes
November 27, 2015
Draft changes to warning rules released
August 30, 2016
New warning regulations adopted
August 30, 2018
Updated “clear and reasonable” warnings required for all products sold in California
Stay ahead of regulatory updates
Start Product Tour2024
Enforcement Totals Soar: 303 judgments ($76.3 million) and 1,071 settlements ($26.6 million)
Don’t become
a statistic
January 1, 2025
Short-form label changes take effect
Businesses must align short-form wording and layout with long-form requirements
Proactively meeting your new requirements?
Book a DemoJanuary 1, 2028 (Futur Outlook)
Mandatory specific chemical disclosure
Short-form labels for products manufactured on or after this date must name at least one listed substance and its cancer or reproductive-harm risk
Fix labeling gaps before they cost you
Book a DemoLawsuits related to California’s Proposition 65 can lead to fines of up to $2,500 per day, per violation, plus attorney’s fees and reputational damage. On top of this, you could be targeted by private enforcers (“bounty hunters”), who are incentivized to bring lawsuits when they suspect non-compliance.
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Stay ahead of regulatory changes with help from leading experts