What qualifies a product to be labeled “Made in USA”?

To make an unqualified “Made in America” claim, a product must be “all or virtually all” made in the United States. This means final assembly occurs in the U.S., and nearly all materials, parts, and processing are of domestic origin. If significant imported content is involved, companies should use a qualified claim (e.g., “Assembled in the USA with imported parts”).

Why are “Made in America” claims facing increased enforcement?

Enforcement is increasing due to a 2026 executive order directing the FTC to prioritize action against deceptive U.S.-origin claims. Combined with existing rules that allow civil penalties, companies making unsupported claims face greater scrutiny, financial penalties, and reputational risk.

How can companies ensure their U.S.-origin claims are compliant?

Companies should treat country of origin claims as a compliance process by collecting and validating supply chain data, documenting sourcing and manufacturing details, and aligning marketing language with evidence. Claims should be reviewed across all channels — including labels, websites, and marketplaces — to ensure consistency and accuracy.

AI Supply Chain Software for Product Compliance & Sustainability

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REACH

Supply chain transparency needed for compliance.

PFAS

Identify PFAS in your supply chain and set yourself up for success.

PPWR

Collect, validate, and reuse data related to packaging substances and EPR.

RoHS

Deep-map your supply chain to streamline compliance.

TSCA

Grow better with Assent’s TSCA compliance solution.

Proposition 65

Uncover deep supply chain data to meet labeling requirements.

ESG Reporting

Deliver on your reporting needs with Assent ESG.

UFLPA

Uncover hidden forced labor risks in your supply chain.

Conflict Minerals

Deep transparency into mineral sourcing.

CBAM

Easily see and manage the embedded emissions data of your goods.

SCDDA

Meet your German Supply Chain Due Diligence Act (SCDDA) requirements with confidence.

CSRD

Confidently identify the entities and topics in your value chain that are most critical to compliance.

Canada-EU Trade Agreement

Unlock supply chain transparency to mitigate trade risks.

Custom Codes

Manage custom codes for your products.

International Trade

Protect global market access & leverage trade agreements.

Metal Sourcing

Verify the origin of your metals to avoid costly fines and delays.

Export Classification

Solutions for export classification code tracking.

Country of Origin

Country of origin tracking supply chain solutions.

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Compliance is all about delivering a product that is not only sustainable, but that meets the needs of our customers and engineers.

Donna Driver

Director of Risk & Compliance

Our culture of proactive compliance definitely benefits the bottom line, which is what we need to prioritize. If we’re not making money, we’re not in business.

Andrea Okun

Deputy General Counsel & Chief Compliance Officer

Being able to say that we’re partnered with Assent is something that we take seriously. Customers can ask us for any product compliance declaration and we can turn around and provide it instantly. It’s a huge benefit.

Jeff Kathe

Vice President of Supply Chain

The world is changing, and to stay competitive, Titech needs to be proactive about delivering high-quality goods to customers on time. Assent handles our regulatory compliance so we can focus on what we do best.

Kenneth Hansen

Quality, Health, Safety & Environment Manager

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