Get Defensible Supplier Data for Streamlined PPWR & EPR Compliance

The PPWR is an EU regulation designed to reduce packaging waste, improve recyclability, increase the amount of packaging that is recycled and standardize sustainability requirements across all packaging placed on the EU market. It was published in the OJEU in January 2025 and entered into force in February 2025.

It replaces the existing Packaging and Packaging Waste Directive (PPWD) with a directly applicable regulation, ensuring consistent rules across all EU member states. The regulation introduces requirements for hazardous substances in packaging, recyclability, recycled content, reuse targets, and labeling, and is a central part of the EU’s Circular Economy Action Plan aimed at reducing environmental impact and packaging waste at scale.

PPWR covers all packaging types placed on the EU market, regardless of material or intended use.

This includes primary (sales), secondary (grouped), and tertiary (transport) packaging across materials such as plastic, paper and cardboard, glass, metals, and composites. The regulation applies to packaging used in industrial, commercial, and household contexts, with specific rules targeting high-impact materials like plastics and requirements for recyclability and minimum recycled content.

Yes, PPWR applies to non-EU companies if they place packaging or packaged products on the EU market. 

Any organization exporting goods into the EU must ensure that its packaging complies with PPWR requirements, including recyclability standards, substance restrictions and reporting obligations,  labelling and CE conformity requirements. This effectively extends the regulation’s impact globally, requiring non-EU manufacturers and suppliers to align with EU packaging rules to maintain market access.

Assent helps manufacturers, brands, and complex supply chains manage product compliance and supply chain sustainability data. Our platform collects, validates, and reports on supply chain data to help you meet global regulatory and customer requirements. We automate requests, validate responses, and provide real-time reporting so you can demonstrate compliance and manage risk across your supply chain.

Assent combines the industry’s most comprehensive regulatory expertise with a robust data platform and one of the world’s largest supplier networks. Our managed services ensure you don’t just collect data, you get actionable insights and compliance confidence. See how Assent stacks up against other solutions and learn more here. 

Typical implementations range from a few weeks to several months depending on program complexity. An implementation specialist can provide a timeline tailored to your goals.

Assent maintains one of the largest compliance supplier networks globally with millions of compliance declarations and 70,000+ suppliers. When you onboard, we leverage existing supplier relationships to rapidly match parts to declarations, reducing data collection time from days to minutes. All supplier submissions go through automated validation and quality checks. Our Regulatory experts may review data manually for high-risk or nonconforming responses to ensure accuracy. Learn more about our platform and network here.