EU Packaging & Packaging Waste Regulation (PPWR) Compliance Solution

Assent’s AI-native PPWR solution helps you collect, validate, and reuse data related to packaging substances and extended producer responsibility (EPR) so you can stay defensible as PPWR requirements evolve through delegated and implementing acts.

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The Challenge

Packaging Data Gaps Are a Market Access Risk

PPWR enforcement and customer scrutiny are accelerating. Missing, inconsistent, or poorly documented packaging data is no longer just a compliance issue, it’s a commercial one. For organizations with high packaging volume and variation, the risk exposure compounds quickly.

If your program relies on fragmented workflows or tools that aren’t built for supplier evidence collection, you could face:

  • Supplier data that can’t withstand audit or customer scrutiny
  • Last-minute escalations and internal rework as deadlines approach
  • Rising operational costs from manual follow-ups and dataset rebuilds
  • Limited visibility into supplier response status, documentation completeness, and overall coverage

These roadblocks could lead to severe financial impacts and loss of market access in the case of CE- relevant violations.

Understanding PPWR Compliance

PPWR Requirements Are Complex & Still Evolving

PPWR introduces interconnected obligations across substances of concern (SOCs), recycled content verification, labeling, documentation, and EPR alignment. Role-specific responsibilities differ across manufacturers, importers, and distributors, while delegated acts continue to clarify expectations.This complexity creates challenges for your manual program:

  • Uncertainty about scope and role-based obligations
  • Packaging, compliance, sustainability, and commercial teams operating without a shared roadmap
  • One-time interpretations that become outdated as guidance and requirements evolve
  • Upstream and downstream partners requesting data many organizations aren’t prepared to provide

Assent: The Platform Built for PPWR Supplier Data & Evidence

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Regulatory & Program Guidance Built In

Navigate evolving PPWR requirements with program guidance informed by our team of regulatory experts. We help you clarify scope, role-based obligations, and documentation expectations so your teams can move forward with confidence.

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Substance Coverage Across PPWR Requirements

Collect packaging substance data from your supply chain and expand visibility across key risk areas like Toxics in Packaging and SOCs, including REACH substances of very high concern (SVHCs) and persistent organic pollutants (POPs).

PFAS due diligence and testing.
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Centralized, Reusable Compliance Data

Create a single source of truth for packaging data that can be reused across product lines and future requirements. Minimize duplicate work and supplier fatigue.

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EPR Data & Execution Support

Capture the granular packaging material and component data needed to support evolving EPR reporting requirements under PPWR. Assent offers optional EPR execution services to help manage reporting complexity and reduce administrative burden.

How Assent Helps

Simplify PPWR Compliance

Engage suppliers, collect packaging data, and keep documentation up to date so you can meet requirements and respond quickly to audits or changes.

Better Supplier Data

Improve supplier response quality through structured multilingual engagement, education, and support.

More Visibility, Less Risk

Reduce compliance risk by centralizing and reusing packaging data that can support future requirements.

Featured Resource | Demo

Get Ready With Assent

Preparing for the data demands related to PPWR substances and EPR? Assent can help. Book a demo to see how Assent collects and structures packaging data, engages suppliers, and helps you maintain audit-ready records you can trust and defend.

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FAQ: EU Packaging and Packing Waste Regulation

Get expert insights from Assent’s team of sustainability experts on PPWR questions.

What is the EU Packaging and Packaging Waste Regulation (PPWR)?

The PPWR is an EU regulation designed to reduce packaging waste, improve recyclability, increase the amount of packaging that is recycled and standardize sustainability requirements across all packaging placed on the EU market. It was published in the OJEU in January 2025 and entered into force in February 2025.

It replaces the existing Packaging and Packaging Waste Directive (PPWD) with a directly applicable regulation, ensuring consistent rules across all EU member states. The regulation introduces requirements for hazardous substances in packaging, recyclability, recycled content, reuse targets, and labeling, and is a central part of the EU’s Circular Economy Action Plan aimed at reducing environmental impact and packaging waste at scale.

What types of packaging are covered under PPWR?

PPWR covers all packaging types placed on the EU market, regardless of material or intended use.

This includes primary (sales), secondary (grouped), and tertiary (transport) packaging across materials such as plastic, paper and cardboard, glass, metals, and composites. The regulation applies to packaging used in industrial, commercial, and household contexts, with specific rules targeting high-impact materials like plastics and requirements for recyclability and minimum recycled content.

Does PPWR apply to non-EU companies?

Yes, PPWR applies to non-EU companies if they place packaging or packaged products on the EU market. 

Any organization exporting goods into the EU must ensure that its packaging complies with PPWR requirements, including recyclability standards, substancerestrictions and reporting obligations,  labelling and CE conformity requirements. This effectively extends the regulation’s impact globally, requiring non-EU manufacturers and suppliers to align with EU packaging rules to maintain market access.

PPWR Is Evolving & Your Operating Model Should Too

Assent’s AI-native PPWR compliance software gives you a scalable foundation for PPWR substance data management and evidence readiness. Speak to one of our experts to see how we can help.

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